Croft in the Community

The Grassroots Initiative

Cash rewards for your sports club.

Save money, improve your communications solutions and support your local sports club.

Your Club. Your Community. Your Croft.

Saving UK sports clubs - an opportunity for your community

Want to support your local sports club AND help your business? Croft Communications’ Grassroots Initiative is the answer!

How it works – 2 simple steps

  1. Simply redirect your existing business communications spend by switching to Croft’s cutting-edge telecom services
  2. Croft then inject a percentage of the cash you spend back into your local sports club

By switching, on average, your business alone could contribute £900+ to your local sports club every year!

We are initially pledging to support 200 clubs through the scheme on a first-come, first-served basis.

No effort or hassle – Croft take care of everything

  • You take advantage of Croft’s full range of innovative telecom products and services
  • You get better solutions to improve your communications systems AND save money
  • You secure a regular revenue stream for your local sports club, used to fund improved equipment and kits, repairs, new stands, clubhouse facilities and more

Want to know more about our grassroots initiative?

Make your membership count, and be a season ticket holder like no other.

Support your sport - with Croft, you can!

Help rebuild your local sports club. Partner with Croft and we'll reward your club with a grassroots gift they'll never forget.

Get In Touch

Keeping your business connected with Croft

With the right combination of products and services, your business can become fully mobile and truly resilient. ​

Pick and choose or bundle up packages and streamline everything you need in one place, for less.


  • Business Mobiles – Do business on the move with tailored packages for SIM-only deals and shared mobile plans.
  • Business Broadband – High-speed, uncapped data packages for businesses of any size.
  • Hosted Telephony – Manage your phone service in the Cloud to work from anywhere, at any time.
  • Thermal Imaging Solutions – Protect your business, staff and customers against the risks of COVID-19.

Choose Croft and your business will benefit from increased efficiency, productivity, and profitability.

Don’t just invest in us. Let us invest in your club.

Proudly partnered with the WSA

The WSA has over 120 members across Wales and includes the Football Association of Wales and Disability Sport Wales.

With well over 5,500 sports clubs in the country, if each club member signed up to Croft's Grassroots Initiative, we could see a reinvestment of millions of pounds into grassroots-level sport.

Victoria Ward, Chief Executive at The Welsh Sports Association

I’m thrilled to welcome Croft Communications as a partner of the WSA. As a sector, we’re still enduring very challenging and ever-changing days with Covid-19 and more recently Brexit, and we’re constantly striving to enhance resilience of our member organisations as well as their associated clubs.

Sport has been hit particularly hard over the last year, and the approach Croft Communications has, to offer an income-generating solution, could be invaluable to helping community sport get back to full fitness.

I encourage all members and clubs to take a look at what they offer and to get in touch with any questions to see if money can be saved & generated for the future. By doing so, they’ll be able to clearly see the tangible benefits of that investment.


Jon Poole, Director of Partnerships at Croft

We’re delighted to be a formal partner of the Welsh Sports Association.

Our team has a huge passion for sport so to be able to support clubs and communities of all sizes with business service solutions is something we’re looking forward to doing.

It’s certainly a challenging time for sports clubs and so anything we can do to help them generate some income and allow grassroots-level sport to flourish again is more than worthwhile.

Happy Customers

Croft deliver complete business solutions to in excess of 3,500 clients nationally.

Ever since their establishment in 2006, they’ve built up positive and productive long-term relationships with valued SMEs and public sector organisations.

Trusted Suppliers

Want to know more? Get in touch today!

Call 01920449201 or email [email protected]